International Women’s Day - Artful Home

Women earn 70% of arts degrees, but only represent 45% of working artists. During Women’s month and on International Women’s day Artful Home wanted to take the opportunity to showcase, champion, and show gratitude to our amazing women artists and their stories. For this campaign I collaborated closely with copywriting, merchandising, and marketing partners to concept and design a colorful and celebratory online event highlighting women’s artists. I first worked on this campaign in 2020 and created the visual framework for an annual event with features on the homepage, a specific banner & interstitial image content on a product listing page, and a series of emails.